Sharjah Expo getting ready to host influential 2012 MEMA Award and 2012 International Automobile Show

The 11th International Automobile show is scheduled to be held at Expo Centre Sharjah from 28th November to 1st December, and the organizers are busy putting together an exhilarating event. Following the success of the previous event in 2010, a range of new models will be unveiled at the show later this year.

If you are planning to change your car this year then the IAS 2012 will be the perfect place for car shopping.

Alongside the auto show, the third successive edition of Middle East Car Of The Year a.k.a Middle East Motor Awards 2012 (MEMA) ceremony will be held.

Being the biggest and the most coveted new cars award in the region, all the latest car models currently available in the MENA market are vying to win the titles of being the best cars in their respective categories.

A plethora of newly introduced models will be seen competing head to head such as the Ferrari 458 Italia Spider, which carries on the legacy of the Italian thoroughbred against its British rival, an engineering manifest, the McLaren MP4-12C.

Hyundai Veloster, a worldwide hit from crafty Korean designers thanks to its unique & ingenious styling will be going all out against the new and tech packed Ford Focus.

The all new Porsche 911 Carerra S, the latest incarnation of the legendary German supercar will be taking on Bentley’s refined Continental GT which gets a new V8 heart.

When it comes to SUVs, the Middle East is spoilt with choice as the newly introduced Audi Q3, which sets the benchmark for innovation and engineering, will be eyeing the top spot against the Range Rover Evoque, which defines the new age of Premium SUVs with its bold and distinctive designing.

Also at logger heads will be Chryslers mighty Jeep Cherokee SRT8 against the all new Mercedes ML 63 AMG, both of which promise the practicality of a family vehicle with the thrills of a sports car. Following the stiff yet healthy American – German competition, Chrysler’s elegant performance sedan, the powerful 300c SRT8 will be seen going head to head with the new & magnificent BMW M5, which is truly the ultimate driving machine.

These are just some of the new vehicles that the MEMA judges have nominated and are currently scoring. The entire Middle East car industry is waiting with bated breath for the results which will be announced on the first day of the highly anticipated International automobile show in Sharjah.

The organizers of auto show are leaving no stone unturned to make sure that the event delivers an exhilarating experience for the general visitors as well.

PR
03.07.2012
Sharjah (UAE) - Cairo